Industries

Headquartered in Houston, the forefront of advancing life sciences and home to the largest medical center, we proudly work alongside disruptive medical innovation and deliver strategies that prioritize return on investment and helping patients. Through research and analytics, we help innovators understand their demographics, the market’s needs and the best ways to bring technologies to market and sustain growth.

Volatile oil prices, climate change, government regulations and intense competition are challenging today’s energy and natural resource companies. In dealing with increasing complexity on our environment and the perceptions of stakeholders, companies walk the fine line between capitalization and brand integrity. Our energy experts bring insights and experience from the oil and gas, utilities and renewables, chemicals, and mining sectors to deliver operational excellence and fuel strategic growth.

FinTech or financial technology refers to the new solutions which demonstrate innovation in the development of applications, processes, products or business models in the financial services industry using technology. With sometimes misunderstood and often ground-breaking technology, it is critical that the highly innovative, pioneering, and disruptive tech in finance be customer-focused. Understanding the market is the first key step here.

The wellness and fitness industry continually walks the fine line between tried and true, and truly innovative. This fast-changing industry requires those involved to be quick thinkers and adaptable. We closely follow fitness trends and help companies and industry players establish their brands and reach target audiences. In this content-driven industry, we help businesses and individuals to act upon these trends and take advantage of this fast-paced market.

Arts and humanities are shaping our culture, and cultures all over the world. As technology and digital advances fundamentally change the way we consume information, it’s critical to stay on top of marketing strategy to remain connected with your audience. At Z LAB, we help you bring your art to your audience, and build strategy based on our extensive cross-cultural expertise across industries.

We are passionate about social responsibility and believe in doing good above all else. In an area where resources are often limited, costs and budgets are crucial and sometimes require some creative problem-solving. In addition to our own community initiatives, we work with prominent and new nonprofits in order to help them achieve their mission, communicate with their community and enhance the impact they set out to make, with strategic marketing planning.