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We believe that to maximize your ROI, technical implementation must be guided by strategic planning, which should be based on research and analytics. This is why every project at Z LAB is aimed at serving your big picture and how we truly deliver fit-for-purpose and cost-effective solutions for the world's most innovative businesses and organizations.

Research & Analytics

Research & Analytics

Starting with the insights you need
to run your business

Strategic Planning

Strategic Planning

Build a business strategy for
the greatest ROI

Content & Communication

Content & Communication

Communicate with your customers
in a way that delivers results

Organizational Transformation

Organizational Transformation

Transform and empower your people;
your greatest investment

Digital Marketing

Digital Marketing

Use digital marketing platforms to your

International Expansion

International Expansion

Find your market in the
global economy

Research and Analytics

The foundation of any successful business effort must be a clear understanding of the overall situation and overarching goals. This is why we begin each project with market research and analytics. Our tried and true process begins here.

Market Analysis

Make your business decisions with clear insights from the market. Start your project with:

  • Industry Reports
  • Competitor Analysis
  • Price Analysis
  • Feasibility Analysis
  • Market Evaluation
  • International Market Evaluation

Digital Analytics

1. Customer Data Analysis

  • Customer Journey Mapping
  • Consumer Insights
  • Customer and Stakeholder Satisfaction

2. Digital Review and Success

  • Brand qwareness
  • Idea generation
  • Advertising effectiveness
  • Website usability
  • SEO analysis

Qualitative Methodologies

The market insights are not always data points or something that can be correlated. With conversation and person-to-person connections, we uncover the details that can help inform your business strategies.

  • In-depth interviews (with consumers, influencers, buyers, clients, and others)
  • Online and in-person focus groups (Insight study, Problems & Needs research, Design Test and Concept Test)
  • Mystery Shopping
  • Transcribing, coding, analysis, and interpretation

Quantitative Methodologies

Starting with hard data, we utilize qualitative methodologies to bring you clear data points for data-driven decision making

  • Segmentation Studies
  • Concept Tests
  • Usability Tests
  • Product Tests
  • Conjoint Analysis

Strategic Planning

Based on evidence collected through research, we develop a comprehensive strategic plan for your business addressing your competitive advantages for your target market so everything you do serves a clear purpose.

Branding and Rebranding Strategy

External marketplace & internal organization:

  • Brand Identity
  • Brand Architecture
  • Mission and Vision
  • Organizational Branding
  • Leadership Branding
  • Employee Engagement

Customer Strategy

  • Customer Journey Mapping
  • Customer segmentation
  • Customer relationship management (CRM)
  • Customer lifecycle management
    • Acquisition strategy
    • Customer management
    • Retention strategy

Comprehensive Marketing Plan

  • Situation analysis
  • Industry benchmarking
  • Objective definition
  • Segmenting and targeting
  • Positioning and differentiation
  • Target market
  • Marketing mix
    • Product and branding strategy
    • Place strategy
    • Promotion strategy
    • Price strategy
  • Implementation and control

Integrated Implementation

At Z LAB, implementation efforts are coordinated and consistent across board and the implementation is continuously optimized by ongoing analytics, strategy and market response, delivering the best results possible.

  • Website design and development
  • Mobile app development
  • Visual identity & assets
  • Print & digital media
  • Copywriting & message design
    • Taglines, call to action
  • Content creation
    • Blogs, whitepapers, eBooks
    • Newsletter, correspondence

Video and Animation

  • Preproduction (concept design, storyboard, creative direction, character design)
  • Production (2D & 3D animation including asset creation, flash animation, whiteboard animation, commercial documentary)
  • Post production (lighting, texturing, special effects, composting, rendering, editing)

  • Search engine optimization
  • Multi-platform communication
  • Public relations (PR)
  • Social media marketing
  • Pay Per Click (PPC) Ad
    • Google AdWords; Bing Ads
    • Facebook; Twitter; Instagram; LinkedIn; Snapchat Ads
  • Key opinion leader (KPI influencer endorsement)
  • Email marketing
  • Google analytics setup & audit
  • Google My Business Listing & Yellow Page
  • Crowdfunding campaign
  • E-Commerce


Five Distinctive Traits for Your Personal Brand

Five Distinctive Traits for Your Personal Brand

Let’s talk about personal branding in a more pure sense – not as a way of riding industry waves solely to achieve the status of “influencer.”  We…

Z LAB Team July 3, 2019
2019 OTC Workshop: Empowering Individuals,  Sharing Insights

2019 OTC Workshop: Empowering Individuals, Sharing Insights

2019 Oil & Gas Global Market Insight and Strategy Workshop Empowering business leaders and sharing key industry insights in preparation for the annual OTC event…

Z LAB Team June 26, 2019
Digital Analytics: Going Beyond the First Click

Digital Analytics: Going Beyond the First Click

Less than 30% of small businesses use website analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything.   What is Digital…

Z LAB Team June 24, 2019
Branding 101: It's the energy that counts!

Branding 101: It's the energy that counts!

by Jeanie Liu, June 24th 2019 An interview with Claire Logue, Creative Director at Z LAB Global You might wonder, as I have, what’s all the fuss about branding?…

Z LAB Team June 24, 2019